If you run a smoke shop, dispensary, or convenience store, you’ve probably noticed something: the CBD gummy brands on your shelf aren’t moving like they used to.
It’s not that customers stopped buying gummies. They didn’t. CBD gummy sales hit $1.8 billion in 2025 and they’re still climbing. The problem is margin compression. When you buy a branded product, you’re paying for their marketing, their packaging, their middlemen — and your margins shrink to 20-30%.
The Bulk Buying Advantage
Here’s the math that’s making retailers switch:
Branded CBD Gummies (typical):
- You pay: $8-12 per unit (30ct bottle)
- You sell: $15-20
- Your margin: $7-8 per unit (35-40%)
Bulk CBD Gummies (from manufacturer):
- You pay: $0.15-0.18 per gummy
- 30 gummies = $4.50-5.40
- Add your own packaging: $0.65
- Total cost: ~$6.15
- You sell: $15-20
- Your margin: $9-14 per unit (60-70%)
That’s nearly double the margin on the same shelf space.
Why Direct-From-Manufacturer Matters
Not all “wholesale” is created equal. Many so-called wholesalers are just resellers buying from the same manufacturers you could buy from directly. Every middleman adds cost.
When you buy from an actual manufacturer like Steve’s Goods:
- You skip the middleman. We make the gummies. You buy the gummies. Nobody in between.
- You control the product. Want 25mg CBD gummies in watermelon flavor with natural coloring? Done. Try getting that from a distributor.
- You see the facility. We operate a 3,700 sq ft licensed manufacturing facility in Louisville, KY. Real building, real people, real gummies.
- You get real COAs. Every batch is third-party tested. We don’t just hand you a PDF — we give you the actual lab results tied to your specific batch.
What Retailers Are Actually Doing
The smart retailers we work with aren’t just buying bulk gummies and throwing them in a jar. They’re building mini-brands:
- Custom packaging with their store branding
- Unique formulations nobody else on the block carries
- Exclusive flavors that customers can’t find online
- Loyalty programs built around their own product line
One smoke shop owner in Missouri told us: “I went from carrying 6 CBD brands to carrying one — mine. My margins went up 40% and customers come back specifically for my gummies.”
The Numbers You Need
Here’s what it actually costs to launch your own gummy line:
| Quantity | Per Gummy | Total Cost | Suggested Retail (30ct) | Your Margin |
|---|---|---|---|---|
| 2,000 | $0.18 | $360 | $15.99 | ~70% |
| 10,000 | $0.16 | $1,600 | $15.99 | ~73% |
| 20,000 | $0.15 | $3,000 | $15.99 | ~75% |
Minimum order is 2,000 gummies. That’s roughly 67 units of 30-count bags — enough to stock your shelves and test the market without a huge commitment.
How to Get Started
- Pick your formulation. CBD, CBG, CBN, THC, or a combination. We make them all.
- Choose your flavors. We have 50+ options, or create something custom.
- Decide on packaging. Bulk (you handle it) or retail-ready bags from us.
- Get your quote. Use our gummy builder to configure exactly what you want and see pricing in real time.
We respond to every quote within 24 hours. Most orders ship within 2-3 weeks.
Steve’s Goods has been manufacturing CBD products in Louisville, KY since 2016. We offer wholesale, white label, and custom manufacturing for retailers nationwide. Get your custom quote →