You want your own CBD gummy brand but don’t want to build a manufacturing facility. That’s exactly what white label is for.
White label means we make the gummies, you put your brand on them. Simple. No facility needed, no equipment costs, no FDA headaches — just your brand on a product that’s already proven to sell.
What White Label Actually Means
Let’s clear up some confusion. There are three models:
Private Label: You choose from our existing formulations and put your label on them. Fastest, cheapest, least customization.
White Label: You customize the formulation, flavor, dosage, and packaging. Your product, made in our facility. This is what most retailers want.
Contract Manufacturing: Full custom product development. New formulations, unique shapes, specialty ingredients. For brands that need something nobody else has.
What It Costs
Here’s the honest breakdown:
- Per gummy: $0.15-0.18 depending on quantity
- Packaging (bags): $0.60-0.70 per bag depending on count
- Label design: You provide, or we can recommend designers
- Minimum order: 2,000 gummies
- Lab testing: Included in every batch
- Setup fees: None
A typical first order looks like this:
- 4,000 gummies at $0.17 = $680
- 200 bags (20ct) at $0.65 = $130
- Total: $810 for 200 retail-ready units
If you sell each 20-count bag for $12.99, that’s $2,598 in revenue. Your margin: $1,788 (69%).
Timeline: Faster Than You Think
- Quote & formulation (Day 1-3): We discuss what you want, lock in specs
- Production (Day 4-14): Your gummies are made, tested, packaged
- Shipping (Day 15-17): Shipped to your door
- On shelf (Day 18+): Selling
Most orders go from “let’s do this” to “product in hand” in under 3 weeks.
What You Need to Provide
Not much:
- Your label design (PDF, AI, or PNG) — container and label provided by client
- Flavor and formulation preferences — or use one of our proven sellers
- Packaging choice — tell us the count per bag
That’s it. We handle:
- Manufacturing
- Quality control
- Third-party lab testing
- COA (Certificate of Analysis) for each batch
- Packaging and shipping
Best-Selling White Label Formulations
Based on what our retail partners are ordering most:
- 25mg CBD + 2.5mg THC (Full Spectrum) — The runaway bestseller. Customers love the entourage effect.
- 10mg THC — For states where it’s legal. Sells itself.
- 25mg CBD + 10mg CBN (Sleep formula) — Nighttime gummies are the fastest-growing category.
- 50mg CBD (High potency) — For experienced users who want more per gummy.
- 25mg CBG (Focus/energy) — Newer cannabinoid, less competition on shelves.
Common Mistakes to Avoid
Starting too small. 2,000 gummies is our minimum, but 4,000-6,000 gives you better pricing and enough inventory to actually test the market.
Copying a big brand. Don’t make “just like Charlotte’s Web but cheaper.” Create something unique — a flavor combo, a dosage, a story that’s yours.
Skipping compliance. Every state has different rules about CBD labeling. We provide COAs, but make sure your labels meet your state’s requirements.
Ignoring packaging. The gummy inside matters, but the package sells it. Invest in a clean, professional label design.
How to Get Started
Use our interactive gummy builder to configure your exact formulation, quantity, and packaging. You’ll see real-time pricing and can submit a quote request right there.
Or just email [email protected] and tell us what you’re looking for. We respond within 24 hours.
Steve’s Goods operates a 3,700 sq ft licensed manufacturing facility in Louisville, KY. We’ve been making CBD products since 2016 and work with retailers nationwide on wholesale and white label programs. Build your custom gummy →