Your customers are asking for gummies. But which gummies? CBD, THC, CBN, CBG — the alphabet soup of cannabinoids can be confusing even for experienced retailers.
Here’s a no-nonsense breakdown of what each cannabinoid does, what sells, and what you should stock.
CBD (Cannabidiol)
What it is: The most well-known cannabinoid. Non-intoxicating. Legal in all 50 states when derived from hemp (under 0.3% THC).
Why customers buy it: General wellness, daily routine, stress management, discomfort support.
Common dosages: 10mg, 25mg, 50mg per gummy.
Retail demand: Still the #1 selling cannabinoid gummy. Your bread and butter.
Best for stocking if: You’re just getting into CBD, serve a broad customer base, or want the safest bet.
THC (Delta-9 Tetrahydrocannabinol)
What it is: The cannabinoid that produces a psychoactive effect. Legal in hemp-derived form under 0.3% THC by dry weight (which allows meaningful doses in gummy form).
Why customers buy it: Relaxation, recreation, unwinding.
Common dosages: 2.5mg, 5mg, 10mg per gummy.
Retail demand: Explosive growth. THC gummies are the fastest-growing segment in smoke shops and dispensaries.
Best for stocking if: You’re in a smoke shop, dispensary, or any store where customers ask “what’s the strongest thing you have?”
Important note: We cap THC at 10mg per gummy. That’s the sweet spot — effective but responsible.
CBN (Cannabinol)
What it is: A mildly psychoactive cannabinoid known for its association with rest and relaxation. Often called the “sleepy cannabinoid.”
Why customers buy it: Nighttime use, sleep support, winding down.
Common dosages: 5mg, 10mg, 25mg per gummy (often combined with CBD).
Retail demand: The fastest-growing niche. Sleep is a massive market and CBN gummies are how many customers are discovering it.
Best for stocking if: Your customers ask about sleep, you want a unique product that not every competitor carries, or you want to build a “nighttime” SKU.
Best combo: 25mg CBD + 10mg CBN. This is our most-requested sleep formulation.
CBG (Cannabigerol)
What it is: Often called the “mother cannabinoid” because other cannabinoids are derived from it. Non-intoxicating.
Why customers buy it: Focus, daytime energy, gut wellness, daily supplement.
Common dosages: 10mg, 25mg per gummy.
Retail demand: Growing but still niche. Early adopters love it. Most customers haven’t heard of it yet — which means opportunity.
Best for stocking if: You want to be ahead of the curve, serve wellness-focused customers, or want a daytime complement to your CBD/CBN nighttime products.
Full Spectrum (The Combo)
What it is: Gummies containing CBD + small amounts of THC + other cannabinoids (CBN, CBG, CBC, etc.). The “entourage effect” — all cannabinoids working together.
Why customers buy it: Maximum benefit. Research suggests cannabinoids work better together than in isolation.
Our most popular full-spectrum formulation: 25mg CBD + 2.5mg THC. Legal, effective, and customers love it.
Best for stocking if: You want one SKU that appeals to the widest range of customers.
What Should You Stock?
Here’s our recommendation based on store type:
Smoke Shop / Dispensary:
- 10mg THC gummies (your top seller)
- 25mg CBD + 2.5mg THC full-spectrum
- 25mg CBD + 10mg CBN sleep formula
Health / Wellness Store:
- 25mg CBD (broad spectrum or isolate)
- 25mg CBD + 10mg CBN sleep formula
- 25mg CBG daytime formula
Convenience Store / Gas Station:
- 25mg CBD (simple, approachable)
- 10mg THC (if your area allows)
Online Brand:
- All of the above — variety packs sell extremely well online
Build Your Custom Formulation
Every gummy we make is custom. You pick the cannabinoids, the dosage, the flavor, and the color. Use our gummy builder to design exactly what your customers want and see pricing instantly.
Not sure what to start with? Email [email protected] and we’ll help you figure out the best product for your market.
Steve’s Goods manufactures CBD, THC, CBN, and CBG gummies in our 3,700 sq ft facility in Louisville, KY. All products are third-party lab tested. Wholesale pricing starts at $0.15/gummy. Get your quote →